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Strategic Lead Generation Plan for Industrial Contractors

Closed
Main contact
CyberStockroom
CyberStockroom
Chalk River, Ontario, Canada
Emad Hanna
Emad Hanna
President
(3)
4
Portals
(1)
View all
Project
60 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Lead generation Marketing strategy Market research
Skills
sales process value propositions lead generation
Details

The main objective of this project is to identify and develop a strategic lead generation channel to reach mid-to-large industrial contractors. Students will analyze CyberStockroomโ€™s sales process, customer profile, and value proposition to propose a repeatable outreach strategy that drives qualified opportunities.

Deliverables

Students will deliver a detailed proposal, strategic report, and presentation outlining a targeted lead generation plan tailored to industrial contractors. The deliverables will include analysis of current challenges, recommended channels, outreach strategy, and actionable steps to implement and measure success.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
https://www.cyberstockroom.com
Chalk River, Ontario, Canada
2 - 10 employees
It & computing
Representation
Minority-Owned

CyberStockroom (CS) is a Canadian company offering online inventory and asset management software. CS uses a unique "Map-based" approach to managing inventory that makes it both engaging and easy to use. Users create a virtual map of their business including all their locations and sub-locations and populate it with their products. An easy Drag & Drop interface lets them move their products around and visualize how each item is distributed across the locations.

CyberStockroom customers include Hasbro, Roche, Nordex, Arvig & more.