Superpower Social, a company specializing in social media marketing solutions, aims to enhance its client acquisition process by developing a robust prospecting and pipeline strategy. The project focuses on identifying potential clients, understanding their needs, and creating a systematic approach to engage them effectively. Learners will apply their knowledge of marketing principles and data analysis to research target markets, analyze competitor strategies, and develop a comprehensive plan to build and manage a sales pipeline. The goal is to create a strategy that aligns with Superpower Social's brand and business objectives, ensuring a steady flow of potential clients. This project will provide learners with practical experience in market research, strategic planning, and client relationship management.

The deliverables for this project include a detailed report outlining the proposed pipeline development strategy, a presentation summarizing key findings and recommendations, and a set of actionable steps for implementation. Additionally, learners will provide a list of potential clients and a communication plan to engage them. The final deliverables should demonstrate a clear understanding of the target market and offer practical solutions for Superpower Social to enhance its client acquisition efforts.